Our Current Partners

Coles proudly welcomes AFL legend Eddie Betts as an ambassador. Eddie enhances the Coles Healthy Kicks program, encouraging children to be active and eat well.

Eddie Betts Foundation x Coles - Cooking Challenge

Coles Partnership

A look into a partnership with Eddie

Eddie helps deliver and tailor the Coles Healthy Kicks program to Indigenous communities across Australia to help educate and motivate children aged between six and 12 to become more physically active, eat nutritious food and develop a healthy mind and body while having fun with others.

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Help us make a difference

Coles has worked with Eddie to help inspire literacy in Indigenous communities as an educational necessity. Coles has so far purchased 10,000 copies of MY KIND, the first book in the Eddie’s Lil’ Homies series of educational stories, to be given to 10,000 kids in Indigenous communities.

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Testimonials

“I don’t think anyone left that space without a tear in their eye, and wisdom they can pass on to their store teams”

Coles Showcase

“His powerful discussion on Aboriginal voices in media and leadership and the barriers faced by First Nations children, shed light on the important mission of the The Eddie Betts Foundation.”

Toyota

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